This post is second in the series of posts dealing with content marketing collaterals and conversion. This first post about landing pages is here
Love a good yarn? Of course you do. You are human.
Stories are the best way to grab people’s attention, whether they are your neighbors or enterprise technology buyers.
And when it comes to stories, JRR Tolkien’s Lord of The Rings ranks up there amongst the best.
When you are using content marketing to reach out to your ideal clients, no collateral can match the effectiveness of a crisply written story, also known as case study, in persuading them to begin the sales conversation with you.
That’s why a good case study (or a customer success story) is worth its weight in gold. The Eccolo Media 2011 B2B Technology Collateral Survey Report found out that 68% of the respondents- the highest- considered case studies to be extremely influential in providing purchase information.