Hi B2B marketer, can you spare a moment to answer a few questions?
Do you enjoy betting against yourself?
Do you want to make the hard job of converting skeptical prospects to clients even harder?
Are you okay with plateauing or even declining revenues and profits?
If you answered YES to even one of these questions, please use short copy to make your case.
But if you want to move the conversation closer to getting a prospect to talk with you face to face you will have to use persuasive content to make your case.
And 8 times out of 10 that involves using long copy.