This is a first in a series of posts about improving conversion rates for different types of content on a typical website. Check out the post about case studies.
The TARDIS is a ship used by Doctor Who, an alien, to travel through time and space. From the outside the TARDIS looks like a phone box, while on the inside it has the square area of a mansion.
What does it have to do with website conversion?
Conversion rate optimization, on the surface is about increasing the click through on call to actions on a site. But dive deeper and the whole subject starts looking like a tapestry with strands of marketing psychology, design, copywriting and other stuff woven in.
Let’s talk about conversion rate optimization for landing pages today. [Read more...]
Around this time back in 1944, the events depicted in Saving Private Ryan played themselves out in the cities and the countryside of France.
If you want to get good at content marketing, you will have to understand who you are creating content for, and what’s in it for them.
