This is a first in a series of posts about improving conversion rates for different types of content on a typical website. Check out the post about case studies.
What does it have to do with website conversion?
Conversion rate optimization, on the surface is about increasing the click through on call to actions on a site. But dive deeper and the whole subject starts looking like a tapestry with strands of marketing psychology, design, copywriting and other stuff woven in.
Let’s talk about conversion rate optimization for landing pages today. [Read more...]