6 content marketing takeaways from the French Resistance

D-dayAround this time back in 1944, the events depicted in Saving Private Ryan played themselves out in the cities and the countryside of France.

The Allies and the Nazis were locked in vicious battles, and the good guys were winning.

But if you think about it, the D-Day landings on June 6, 1944 should have been a major disaster for the Allies.

This was no lopsided US v. Taliban situation and the Germans were sitting behind the Atlantic Wall- coastal fortifications made up of concrete and guns and radar and designed to make Hitler’s Europe impregnable to a seaborne invasion.

The Nazi supply lines were also less prone to stretching and disruption.

But all that counted for nothing. When the rubber hit the road, the Germans were rapidly pushed back and Paris was liberated in August 1944, effectively ending Hitler’s 4 year old reign over France.

How did that happen?

[Read more...]

Are your B2B prospects turning back because they can’t afford you? Do these 7 things

no B2B budget

Let me paint you a picture.

Your prospects need you. They know what you are offering is going to rock their world and solve their problem.

You have even helped them sell their wives, their bosses and their bosses’ wives on the usefulness of your offer.

But then you hear these dreaded words…

“We wish we could have signed the contract, but we just don’t have the budget now. But next quarter/year, definitely. ”

As a B2B marketer selling products and services worth thousands or hundreds of thousands of dollars in a slow economy, you will come up against this grim scenario.

Prospects who are as psyched about your solution as an Apple fanatic is over a new iDevice  might not even pick your follow up calls 8 months down the line

[Read more...]

5 things Mubarak and Egypt can teach marketers

egypt_revolution

We are living in historic times. People power has overthrown a 30 year old repressive government in the Arab world’s most populous country.The events that unfolded in Tahrir Square in Cairo over 18 days, starting Jan 25, could be this decade’s equivalent of the fall of Berlin Wall.

As Egypt settles down and starts to limp back to normalcy there is going to be plenty of analysis and reporting in the media. However unless you have some kind of personal or professional stake in the situation in Egypt all these pixels and newspaper columns are probably going to be of little interest.

But why pass up the chance to learn something useful from an important event in history?After all, an ancient Chinese treatise on war is recommended reading for many execs and there is no reason a pizzeria or an ad agency can't find anything useful out of Tahrir.

Presenting below, in no particular order, five lessons businesses and entrepreneurs better take to heart if they don’t want to end up like Mubarak(figuratively). [Read more...]

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