If you want to get good at content marketing, you will have to understand who you are creating content for, and what’s in it for them.
It’s elementary, dear marketer.
But it’s also stunning how many companies jump into creating content without doing that basic legwork
That’s like Inspector Lestrade and his men trampling over the evidence on a crime scene and then expecting Holmes to catch the perp.
Ain’t gonna happen, folks.
If you want to get the kind of results out of your content marketing that the C-suite wants, and if you hate wasting money and time as much as I do, you will first sit down and create buyer personas.
And you are welcome to steal the operating principles of the consulting detective living in the flat at 221B Baker Street, London.
The game’s afoot, people.