What Happens When Facebook Ads No Longer Guarantee Ecommerce Growth?

I will need very little from you in the initial days:

• Access to your email marketing software (I recommend Klaviyo)
• Access to your eCommerce platform like Shopify
• Some content assets like images that you use in marketing

Your involvement will be limited to an onboarding meeting where I will present you the plan for the next 30-45 days, and weekly or fortnightly review standups.

In brief, here’s what happens during the 30-45 days of the onboarding process. I:

• Import your existing lists and performance data into Klaviyo
•  Clean up your list by removing hard and soft bounced emails, and run basic maintenance.
• Turn on high performance automatic flows like welcome, post purchase and cart abandonment to warn up your IP address. As a result,  your domain will be able to send massive number of emails letter without raising red flags with ISPs.
• Then start segmenting your list into different segments based on customer engagement tiers, locales, product purchase decisions etc.
• Start creating and sending out emails to the most active segments.
• Update different forms on your website.

No.

As mentioned above, the onboarding process is critical to establishing your email marketing channel on a strong foundation.

It’s exactly like the pre-flight checklists pilots goes through before they even switch on the engines. 

Without the proper onboarding process:

• Emails might not be delivered or marked as spam
• You might see a large bounce rate, harming your domain’s reputation
• You won’t have the systems and processes in place to sustain email marketing for the long run.

Almost immediately.

While the actual onboarding process will take anywhere from 30-45 days depending on multiple factors, I am going to turn on high performance automatic flows after a few days of getting started.

You can start seeing results like:

• lower cart abandonment rate
• higher average order value
• faster time to initial purchase.

These emails are strategically designed to engage high intent customer segments based on their behavior and give you quick revenue wins. 

Yes.

If you are using Klaviyo, you will get a system generated report daily or weekly (depending on your preference).

Every week you will also get insights on:

• Why one particular subject line or design variant performed better in A/B testing.
• Different approaches you could take regarding storytelling, branding, positioning etc.
• Specific optimizations to the website that can improve conversion rate of email traffic.
• Different types of offers or list building strategies that you can deploy to increase list size.
• Feedback from customers based on email replies

Moreover, I will organize a monthly call during the first week of every month to discuss performance, upcoming campaigns and other issues. 

No worries!

I am completely flexible to your requirements and the workflow that suits you the best. 

I can do only setup and copy, or just setup or a completely done for you setup+ copy+ design+ reporting.

Even if you want to handle the actual copywriting of the emails I can still be available on hand to help you set up new flows, new segments or provide insight into improvements.

However, if your team is small or isn’t used to email marketing, I will recommend a shorter time of engagement (around 60 days) so that they get used to the systems and processes and pick up seamlessly after I exit. 

It depends: I don’t like this answer, but that’s the truth ¯\_(ツ)_/¯.

The cost per project depends on:

• The size and the health of your list
• Whether or not your list has been segmented
• The current email service you are using (general email service providers like Mailchimp don’t play well with eCommerce)
• Setup requirements
• Scope of work (am I handling setup only or do you need me to do everything)

I highly recommend Klaviyo.

It’s the highest rated email marketing tool for eCommerce stores and is used by tens of thousands of shops daily.

However, depending on your needs, we can also use something like Omnisend or Privy. 

I strongly advise against general email software like Mailchimp or Active Campaign, primarily because these tools don’t integrate with eCommerce platforms at granular levels.