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How Tom Clancy can help B2B marketers work with Google Hummingbird

How Tom Clancy can help B2B marketers work with Google Hummingbird

By Bhaskar Sarma Leave a Comment

connecting dots for SEO after not-providedTom Clancy died last month ,and like any other fan of techno political military thriller novels I was heartbroken.

The man practically invented the sub-genre.

But that’s not why I am invoking Clancy.

My reasons are a little less literary.

Clancy: the consummate connector of dots

Anyone who has read Clancy will be struck by how detailed his descriptions were especially when it came to weapon systems.

When the “The Hunt for Red October” was published in 1984 authorities were spooked when they found out that Clancy was bang on when he wrote that Soviet submarines spent only 15 percent of their time out at sea. Other classified information that was scarily accurate included the number of SS-N-20 Seahawk missiles a Soviet sub carried.

[Read more…] about How Tom Clancy can help B2B marketers work with Google Hummingbird

Filed Under: SEO Tagged With: Google, Hummingbird, keywords, Knowledge Graph, mobile, not provided, semantic markup, SEO, Tom Clancy

Site audits- just what the Doctor ordered for an underperforming website

Site audits- just what the Doctor ordered for an underperforming website

By Bhaskar Sarma 7 Comments

Audit.

That’s a pretty un-sexy word, and it reminds you of accountants, the tax department, endless paperwork and plenty of hassle.

Relax!

I am talking about an entirely different kind of audit that you will actually look forward to.

This one does not involve a government department or accountants.

You don’t need to get involved in it, save for answering some highly targeted questions about your business goals.

And best of all, you get a solid plan that can improve your site and help you properly sell yourself.

I am talking about a site audit. [Read more…] about Site audits- just what the Doctor ordered for an underperforming website

Filed Under: SEO Tagged With: B2B, content marketing, site audit

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