Around these parts, I keep talking about how important content marketing is for business and sales.
And since this is not celeb gossip, I try to spice it up through crazy stories like content marketing and wars in the ME
But after a while, it kinda gets boring.
After all, how many times will you read the same words?
We all want us some eye candy, baby. Pictures tell more than a thousand words, and if the picture has words in it the level of awesomeness just increases.
In other words, hello infographics.
You might have seen a few of them before but hey, do you listen to the Beatles only once?
Click on each of them to get the full picture.
1. Content, content, content
I am sorry if that reminded you of Steve Ballmer but that’s what I said when I spotted this infographic . This one packs in a lot of data very compactly but the time spent is totally worth it.
If you are a marketer, please pay close attention to how much your peers are investing in content marketing.
This is the new arms race and sticking with traditional marketing will be like a character in a FPS game who has only a knife.
He gets killed by the first zombie/terrorist/Nazi he meets.
This infographic is courtesy of Blue Glass Interactive
2. Know your buyers
That was long, right? This one would be shorter.
Brought to you by the fantastic folks at Eloqua and JESS3, this infographic is all about buyer personas and mapping of content to a particular stage of the buying journey. Very helpful if you are designing your content strategy
It’s a little old and not hot off the press but it’s bloody relevant.
3. Time to put spread your marketing eggs in different baskets
If you have a client or a boss who still thinks content marketing and social media is a shiny new thing, – my condolences. Send them this link.
Why should you push words when you can let an infographic do the talking. From Marketo, this infographic makes the case for devoting more marketing dollars on content marketing and also points out the best ways to get the word out.
What’s bugging you the most about content marketing?
What have you done to correct the situation? Comments are open.