15 min consult, no strings attached
I will carve out your main list into multiple segments so that every email you send is highly targeted and will have a higher click-through and conversion rate.
I will customize your emails using up to 35 variables like product bought, time zone, location, age, average order value, etc. As a result, mass emails will turn into personalized one-to-one communication.
I will increase the average order value, cart abandonment rate, and customer lifetime value with automated flows that offer the right products to the right customers at the right time.
Grow revenues and profits reliably without worrying about iOS14 data privacy policies, a cookieless future, or other issues drastically degrading Facebook ads. Email is as dependable as your grandfather's cast iron skillet.
Email’s still about 7x more efficient than paid social ads in acquiring customers and retaining them. With smart marketing, you can get healthier rates: email is like a tasty crunchy salad that looks and feels good.
Much like pizza, email's appeal cuts across multiple age groups, including the digitally and social media native Gen Z. People may delete Facebook, but they will never close their email account.
I will need very little from you in the initial days:
Your involvement will be limited to an onboarding meeting where I will present you the plan for the next 30-45 days, and weekly or fortnightly review standups.
In brief, here’s what happens during the 30-45 days of the onboarding process. I:
As mentioned above, the onboarding process is critical to establishing your email marketing channel on a strong foundation.
It’s exactly like the pre-flight checklists pilots goes through before they even switch on the engines.
Without the proper onboarding process:
While the actual onboarding process will take anywhere from 30-45 days depending on multiple factors, I am going to turn on high performance automatic flows after a few days of getting started.
You can start seeing results like:
These emails are strategically designed to engage high intent customer segments based on their behavior and give you quick revenue wins.
If you are using Klaviyo, you will get a system generated report daily or weekly (depending on your preference).
Every week you will also get insights on:
Moreover, I will organize a monthly call during the first week of every month to discuss performance, upcoming campaigns and other issues.
I am completely flexible to your requirements and the workflow that suits you the best.
I can do only setup and copy, or just setup or a completely done for you setup+ copy+ design+ reporting.
Even if you want to handle the actual copywriting of the emails I can still be available on hand to help you set up new flows, new segments or provide insight into improvements.
However, if your team is small or isn’t used to email marketing, I will recommend a shorter time of engagement (around 60 days) so that they get used to the systems and processes and pick up seamlessly after I exit.
It depends: I don’t like this answer, but that’s the truth ¯\_(ツ)_/¯.
The cost per project depends on:
I highly recommend Klaviyo.
It’s the highest rated email marketing tool for eCommerce stores and is used by tens of thousands of shops daily.
However, depending on your needs, we can also use something like Omnisend or Privy.
I strongly advise against general email software like Mailchimp or Active Campaign, primarily because these tools don’t integrate with eCommerce platforms at granular levels.
If you believe that email is your eCommerce brand’s best bet at sustainable growth, we should talk.
I bring to the table 9 years of copywriting experience and 5 years of growth marketing practice to:
As a freelancer, I work with very few brands and don’t delegate my work to anyone else, giving you my complete attention.
I am also a Klaviyo Master Partner. As a result, I have access to Klaviyo to help with implementation and can guarantee solutions for even the thorniest of issues.
An email list is practically useless without segmentation.
Segmentation makes it easy to separate a monolithic list into multiple tiers, based on user behavior and actions like:
These segments help me turn your emails from boring, irrelevant blasts to highly targeted and relevant messages that improve sales and profit.
See these screengrabs?
They are samples of the reports that you be able to see any time you want visibility into the project’s onboarding.
I value your time too much to flood your inbox with emails that you have to waste time later retrieving.
Moreover, all reports will be in a centrally accessible location, vieweable by anyone who has the link.