Is your eCommerce site losing money?
Improve eCommerce conversion rate, customer retention, and average cart value with a comprehensive site audit using the Jobs-To-Be-Done framework
15 min consult, no strings attached
Why Care About An Audit For Your Ecommerce Store
Poor UX
Below-par copy
Blah emails
Poor UX
Poor UX is your online store’s worst enemy and can irreversibly corrode your brand.
An average store converts around 2 out of 100 people, because of factors like:
- Sub-par checkout experience
- Slow page load speeds
- Non existent personalization.
Site experience one of the very few conversion variables that you absolutely control.
Lose that leverage, and you will be forced to rely on unreliable algorithms for growth.
Below-par copy
The copy on your store can make or break your brand.
Poorly written copy:
- Makes customer acquisition tougher through shitty positioning
- Doesn’t tell an exciting story about your products
- Buries your site in page 2 (or worse!) in search
Bad copy creates a hard to overcome stink around your brand.
It negatively influences visitors every time they land on your site, and makes it easier for competitors to steal your customers.
Blah emails
Email isn’t dead, but if your emails:
- Don’t educate and entertain
- Skimp on storytelling and world building
- Are sent without any segmentation
you will lose out on the marketing channel that delivers the highest ROI.
When you neglect your email funnel, you are dependant on the whims and fancies of search and social algorithms for survival.
You don’t want that, not if you want to build a resilient brand.
Smooth UX
Wow copy
Badass emails
Smooth UX
After implementing the audit recommendations your site will race far ahead of the competition in acquiring and keeping customers.
Well optimized eCommerce stores:
- Convert at least 5x compared to their average competitors
- Make the buying process uncomplicated and hassle-free
- Let customers find what they want fast.
A well optimized eCommerce site is an investment whose returns keep on compounding.
It will allow you to expand, grow and take risks without constantly worrying about the bottom line.
It will allow you to expand, grow and take risks without constantly worrying about the bottom line.
Wow copy
Once you fix your copy and positioning, you are in for a treat.
You now don’t have yet another eCommerce site, you have a brand.
Your site will now:
- Leave an impression on your customers long after they have closed the browser tab
- Provide you free, 24/7/365 highly effective marketing
- Deliver the same (or higher) sales even if you raise the prices or experiment like you always wanted.
Great copy will also position your brand head and shoulders above the competition, making customer acquisition cheaper and easier.
Badass emails
Post implementing audit recommendations, your emails will start pulling their weight like they always were supposed to do.
Segmented, personalized, entertaining emails will:
- Drive 760% lift in business revenue*
- Acquire customers 40x more effectively compared to social**
- Deliver $38 for $1 spent***
This audit can help you build a responsive email list, an asset that you fully control and your goose that lays the golden eggs.
*: Campaign Monitor, **: McKinsey, *** DMA
Why Jobs-To-Be-Done
Fast and Efficient
Ideal for brands who need quick wins with optimizing their website while working on their customer persona process
Customer First
Insights aligned with actual customer expectations, allowing you to position your brand better and improve revenue and retention
Tactical & Strategic Wins
Get high level strategic insights as well as nuts and bolts tips to take advantage of your brand's strengths and improve site conversion rate
What's Covered In The ECommerce Conversion Audit
Store UX
I will take a deep dive into all elements of your store's user experience (navigation, checkout flow etc) and recommend easy to implement steps that will boost your eCommerce conversion rates
Email Funnel
I will evaluate both automated and marketing emails from the perspective of copy and design and offer high impact recommendations designed to increase your email ROI
Copy & Creative
Copy and creative helps you stand out from the crowded competition, and I will take a fine toothed comb at your positioning, product copy, headlines, ad copy etc and suggest improvements
"effective and prompt"
Recently we have been planning to make important changes to our website and so we needed a usability audit to see the advantages and disadvantages of using our website.
We contacted Bhaskar and found him to be instantly pleasant and informative along with excellent value for money. The results of the Audit were presented in a clear and concise manner.
The report itself thoroughly covered how we could improve our site and we are currently implementing many of his findings on our website.
We also found Bhaskar to be an effective and prompt communicator.
How Does The Ecommerce Conversion Audit Work
compare
First off, I look at your competition and your market to understand how the top performers are faring and what the meta trends are.
Time taken: 0 to 2 days
Catalog
In the 2nd step, I then take a complete 360 degree overview of your homepage, product pages, your email funnels , your social media profiles and your checkout flow in order to understand your brand's ethos .
Time taken: 0 to 3 days
Diagnose
In the 3rd stage, I determine the optimum strategies and high impact tactics that will improve your site conversion rate.
Time taken: 1 to 3 days
Prescribe
In this 4th step I present the findings in an easy to follow document, showing you the different ways in which you can optimize your online store. I will also include a video walkthrough detailing user.
experience on the site.
Time taken: 1 to 3 days
Frequently Asked Questions
How long does the eCommerce conversion audit take?
The audit will take anywhere from 24 hours to 7 business days, depending on the complexity of your eCommerce site.
What do I need from you?
Apart from your website, I will generally need access to the following:
- Your complete email/SMS funnel content and analytics
- Google Analytics data
- Customer ticket questions
Depending on your marketing tactics and/or the type of industry I might need some more data (like responses to NPS survey/online quiz etc).
How are you presenting the results?
The audit results will be available in two major formats:
- A screencast video highlighting the first impression customers will have about your online store.
- A detailed report, with screengrabs and annotations showing you high impact improvements.
I will incorporate social media feedback and customer reviews in the report to give you ideas on how to improve your website experience.
What guarantees do you offer?
Two guarantees:
- An informed insight into how a new customer will view your brand.
- At least 10 easy to implement high impact changes that will compound to improve your conversion rate.
Also, you can ask for any number of modifications in the report for up to 3 days from submission.
What are the parameters covered in the audit?
This audit covers the following areas:
- Content and copy (Headlines, videos, blog posts, email courses etc)
- User experience on your website (speed, ease of navigation etc)
- Your risk reversals, offers, checkout experience (discount codes, free shipping etc)
- Customer retention strategies (what are you doing to convert one time buyers to repeat customers)
- Email funnel (structure of your email flow, automated email copy and design, calls to action etc)
I will complement recommendations with social media feedback from your dream customers.
I will also incorporate third party expert advice on high converting websites, as well as a section on what your top 3 competitors are doing well.
I will also incorporate third party expert advice on high converting websites, as well as a section on what your top 3 competitors are doing well.
Can you help us me implement your recommendations?
Sure!
I can work with you on a one-time or retainer basis to make extensive changes as per the audit recommendations.
Here are the areas I typically help clients with:
- Website copy and positioning
- SEO
- Setting up your analytics infrastructure(traffic reporting, conversion goals etc)
- Email funnels (copy, design, testing, optimization, segmentation)
- Setting up subscription
- Upsells and cross sells
- Consultation on organic social media strategy
- Content marketing coaching
You can even pick any one of these areas to work in. I believe in quick wins for my clients, so I can suggest high impact, limited optimizations that will help you get results immediately.
What's the cost of each conversion audit?
It depends: I don’t like this answer, but that’s the truth ¯\_(ツ)_/¯.
The cost per audit depends on:
- How massive your site is (number of pages)
- How extensive your email funnel is (number of emails, types of emails etc)
- The competition in your space (the copy has to work harder for sites in crowded niches like health, wellness, beauty etc) for the site to stand out.
All my conversion audits start at a base price of $400, and can go up depending on these factors.
A Peek Into The eCommerce Converison Audit
Detailed Checklist
This checklist is a highlight of some of the points I am going to be covering in the conversion audit like:
- Copy and positioning
- Design and layout
- Email funnel
- Checkout flow
- Website user experience
Swipe right to see two screenshots of the audit checklist
Video Walkthrough
The video walkthrough will mimic the user’s experience as they browse through the website and will cover points like:
- Navigation in mobile/desktop view
- Loading speeds/ accessibility
- Amount of clicks needed to place an order
This walkthrough will act as a form of user testing and will help you fix issues that only a first time user will spot.
Detailed Report
You will get a detailed audit document summarizing and expanding on everything that I have found in the audit.
This file will summarize all the parameters highlighted by the checklist and the video walkthrough and will have content like
- Screenshots with annotations
- Breakdown of issues with actionable bullet points
- Examples of optimization from 3rd party or competitor sites.
This report is the only thing that your team needs to implement the audit recommendations.
Getting Started With The Conversion Audit
Set Up Free Call
Click on the orange button, pick a time that works best for you from the calendar, and set up a free phone or Zoom call. Just drop your site URL in the booking so that I can prep
Order Your Audit
If we hit it off during the call, you can book a custom conversion audit. Audits are $400 and above, depending on how extensive you want them to be
Get Your Report
Each eCommerce conversion audit will take between 24 hours to 7 business days, depending on your site, your industry etc. Each audit will have an exit interview where we can walk over the findings
eCommerce Conversion Quiz
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