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80/20

Steal the secrets of building high converting websites from codebreakers

Steal the secrets of building high converting websites from codebreakers

By Bhaskar Sarma 1 Comment

Say codes and encryption and you probably think of invisible ink,James Bond and hackers.

But leave governments and militaries aside. Without encryption, even your bank account and inbox won’t be secure.

Throughout history major world events have been shaped by the deviousness of a cryptographer in designing codes or the ingenuity of a  codebreaker in deciphering secret messages.

The neutral US entered the WWI not because of German U boat attacks that drowned hundreds of American citizens  or strenuous British diplomacy but because of a single decrypted German message.

And the WWII could have gone on till 1948 and millions more would have died had Polish and British  codebreakers failed to crack  the Enigma code used by the Nazis.

If the code is the case of the Hound of Baskervilles, think of a codebreaker as Sherlock Holmes. [Read more…] about Steal the secrets of building high converting websites from codebreakers

Filed Under: Conversion Tagged With: 80/20, buyer personas, conversion, Copywriting, landing pages, SEO, webdesign

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