This is one of the more interesting titbits contained in Econsultancy’s report titled State of Digital Marketing in Asia
And the answer is- yes and no. There is a mismatch between digital skills and business knowledge. Senior management is not as enthusiastic about digital while most are overwhelmed by the fast pace of changes and can’t keep up.
In other words, much like Asia, the answer is complicated and has several facets.
Marketing has changed in Asia Pacific
The Asia Pacific region is in the middle of an economic churn. Led by China and India, populations the size of mid sized European countries every month are bridging the digital divide.
And because of this, digital marketing is no longer getting the leftover treatment.
Budgets are actually being allocated to digital instead of it having to do with whatever scraps fall off the table. Companies outsource social media campaigns and hire SEO experts to get to the top of the search results.
And I am bombarded by spam SMSes that promise to teach me English, book a cheap flight or find me a girlfriend if I reply back with a code. *bangs head on desk*
Have a look at these stats from the report