It’s frustrating, isn’t it?
You have a website up and running. You see traffic but no one clicks on the buy button or fills up the contact form. They land on a page, have a quick look around and then bounce, never to return.
And it’s doubly frustrating when you know you have a good product that is a proven problem solver.
Do you throw up your hands and become bitter, withdrawn and resentful?
No, you don’t. You get inspired by Nelson Mandela.
How to heal a bitterly divided country
In 1994 Mandela became the first black president of a country bitterly divided along racial lines . He knew that South Africa would be torn apart if reconciliation between the privileged white minority and the oppressed black majority didn’t happen.
As he transformed himself from a rebel to a statesman he decided, in the face of all opposition, to throw his weight behind the Springboks, the national rugby team that most blacks saw as the symbol of apartheid.
He promoted the rugby team as a South African team instead of an Afrikaner or a white team and enlisted the help of the captain Francois Pienaar, a big, blonde son of apartheid.
And against all odds, in the 1995 Rugby World Cup organized in South Africa, the Springboks won. The entire country erupted in celebrations and the slow process of reconciliation began.
White South Africans who had reviled Mandela as a terrorist now accepted him as their president and began to trust that he would give them a fair deal. [Read more…] about How Mandela and a poem can help you gain the trust of your website visitors
The secret of great copy is pretty simple.