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How To Make Email Segmentation Simple And Quick For Your Ecommerce Store

How To Make Email Segmentation Simple And Quick For Your Ecommerce Store

By Bhaskar Sarma Leave a Comment

Email segmentation can turn ho-hum email lists into money printing machines, letting you tailor your emails according to varying customer characteristics.

“How many emails should I send my list, now that I know how to build one?”

If you were to ask me that question, I would reply: “At least 10, and if you have a big list, 25-30.”

Shocked? Think I am talking trash?

[Read more…] about How To Make Email Segmentation Simple And Quick For Your Ecommerce Store

Filed Under: Ecommerce/DTC Tagged With: ecommerce, email marketing, email segmentation

How To Build Your Email List Like High Growth Ecommerce Brands

How To Build Your Email List Like High Growth Ecommerce Brands

By Bhaskar Sarma 1 Comment

DTC and eCom brands are going to have to pivot from paid social heavy customer acquisition strategy and focus on email. Some ideas and playbooks on building a high quality and engaged email list

2020 has seen eCommerce as a sector grow at a blistering pace, recording 10 years worth of growth in a single quarter.

Rapid growth of ecommerce in the US, recoding 10 years growth in 3 months

If you are a small or a medium-sized eCom/DTC brand relying on the paid social playbook to acquire customers and grow sales, 2021 isn’t going to be pretty.

Here’s why:

[Read more…] about How To Build Your Email List Like High Growth Ecommerce Brands

Filed Under: Customer acquisition, Ecommerce/DTC Tagged With: DTC, ecommerce, email marketing, list building

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