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5 Advanced Klaviyo Custom Reports Tips To Supercharge Your Email Marketing

5 Advanced Klaviyo Custom Reports Tips To Supercharge Your Email Marketing

By Bhaskar Sarma Leave a Comment

Klaviyo’s Custom Reports is a robust reporting tool that can help marketers and business owners improve revenues and profits. Here are five powerful tips to take your eCom email reporting to the next level

If you are already on this blog post, you know what Klaviyo Custom Reports are and have probably used some of these reports in your analysis.

These reports can be used to answer questions like:

  • Where are drop-offs occurring in your message funnel?
  • How much revenue are your messages generating?
  • What messages have deliverability issues?
  • Which products are your customers purchasing?
  • What’s your revenue growth over time?
  • and more
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Filed Under: email marketing Tagged With: ecommerce, email marketing, klaviyo, reporting

How To Avoid Costly Mistakes With This E-commerce Email Marketing Audit

How To Avoid Costly Mistakes With This E-commerce Email Marketing Audit

By Bhaskar Sarma Leave a Comment

This comprehensive email audit will help you sidestep glaring issues and avoid setup glitches that can cost your e-commerce brand 1000s of dollars in lost sales

E-commerce email marketing is simple: send the right message to the right person at the right time so that they are primed to buy from you.

But the execution can be fiendishly complex, and from basic setup mistakes to advanced issues like glitchy segmentation, the road to predictable e-commerce email revenue growth can be torturous.

So to make my life (and yours) easier, I have a 56-point audit checklist that I use to audit every email account I work on.

It incorporates best practices from across the eCommerce industry and helps you set up your e-commerce email for steady and sustainable growth.

The audit broadly focuses on three aspects:

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Filed Under: email marketing Tagged With: ecommerce, email marketing, market research

How To Make Email Segmentation Simple And Quick For Your Ecommerce Store

How To Make Email Segmentation Simple And Quick For Your Ecommerce Store

By Bhaskar Sarma

Email segmentation can turn ho-hum email lists into money printing machines, letting you tailor your emails according to varying customer characteristics.

“How many emails should I send my list, now that I know how to build one?”

If you were to ask me that question, I would reply: “At least 10, and if you have a big list, 25-30.”

Shocked? Think I am talking trash?

[Read more…] about How To Make Email Segmentation Simple And Quick For Your Ecommerce Store

Filed Under: Ecommerce/DTC Tagged With: ecommerce, email marketing, email segmentation

How To Build Your Email List Like High Growth Ecommerce Brands

How To Build Your Email List Like High Growth Ecommerce Brands

By Bhaskar Sarma 1 Comment

Welcome emails give you the second chance to make a good first impression. Here’s how to make them shine for your brand using the principles of JTBD theory

2020 has seen eCommerce as a sector grow at a blistering pace, recording 10 years worth of growth in a single quarter.

Rapid growth of ecommerce in the US, recoding 10 years growth in 3 months

If you are a small or a medium-sized eCom/DTC brand relying on the paid social playbook to acquire customers and grow sales, 2021 isn’t going to be pretty.

Here’s why:

[Read more…] about How To Build Your Email List Like High Growth Ecommerce Brands

Filed Under: Customer acquisition, Ecommerce/DTC Tagged With: DTC, ecommerce, email marketing, list building

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