ecommerce

5 Advanced Klaviyo Custom Reports Tips To Supercharge Your Email Marketing

Klaviyo’s Custom Reports is a robust reporting tool that can help marketers and business owners improve revenues and profits. Here are five powerful tips to take your eCom email reporting to the next level

If you are already on this blog post, you know what Klaviyo Custom Reports are and have probably used some of these reports in your analysis.

These reports can be used to answer questions like:

Where are drop-offs occurring in your message funnel?
How much revenue are your messages generating?
What messages have deliverability issues?
Which products are your customers purchasing?
What’s your revenue growth over time?
and more

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How To Avoid Costly Mistakes With This E-commerce Email Marketing Audit

By Bhaskar Sarma Leave a Comment

This comprehensive email audit will help you sidestep glaring issues and avoid setup glitches that can cost your e-commerce brand 1000s of dollars in lost sales

E-commerce email marketing is simple: send the right message to the right person at the right time so that they are primed to buy from you.

But the execution can be fiendishly complex, and from basic setup mistakes to advanced issues like glitchy segmentation, the road to predictable e-commerce email revenue growth can be torturous.

So to make my life (and yours) easier, I have a 56-point audit checklist that I use to audit every email account I work on.

It incorporates best practices from across the eCommerce industry and helps you set up your e-commerce email for steady and sustainable growth.

The audit broadly focuses on three aspects:

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How To Make Email Segmentation Simple And Quick For Your Ecommerce Store

By Bhaskar Sarma

Email segmentation can turn ho-hum email lists into money printing machines, letting you tailor your emails according to varying customer characteristics.

“How many emails should I send my list, now that I know how to build one?”

If you were to ask me that question, I would reply: “At least 10, and if you have a big list, 25-30.”

Shocked? Think I am talking trash?

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