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email segmentation

The Quick Guide To Standout DTC Welcome Emails Using Jobs-to-be-Done

The Quick Guide To Standout DTC Welcome Emails Using Jobs-to-be-Done

By Bhaskar Sarma

Welcome emails give you the second chance to make a good first impression. Here’s how to make them shine for your brand using the principles of JTBD theory

If all your eCommerce emails made up their own Justice League, welcome emails would be Batman. 

These emails have the highest open rate for marketing emails: according to Klaviyo 2020 eCommerce benchmarks, welcome flows have an average open rate of 44.75% and a click-through rate of 5.72%, aggregated across industries (click on the link to see your industry’s specific benchmarks).

Welcome emails are automated emails that let you build an intimate relationship with the subscriber right from the start, and assure them that their decision to trust you with their email was the right one. 

That’s why you need to pay specific attention to your welcome flow. 

Screw the pooch, and all subsequent emails will be banished to the Promotions tab, or worse, land up in spam.  

In this post, I am going to apply the principles of Jobs-to-be-done theory to help you create standout welcome emails.

[Read more…] about The Quick Guide To Standout DTC Welcome Emails Using Jobs-to-be-Done

Filed Under: Ecommerce/DTC Tagged With: conversion rate, email automation, email segmentation, JTBD, welcome emails

How To Make Email Segmentation Simple And Quick For Your Ecommerce Store

How To Make Email Segmentation Simple And Quick For Your Ecommerce Store

By Bhaskar Sarma

Email segmentation can turn ho-hum email lists into money printing machines, letting you tailor your emails according to varying customer characteristics.

“How many emails should I send my list, now that I know how to build one?”

If you were to ask me that question, I would reply: “At least 10, and if you have a big list, 25-30.”

Shocked? Think I am talking trash?

[Read more…] about How To Make Email Segmentation Simple And Quick For Your Ecommerce Store

Filed Under: Ecommerce/DTC Tagged With: ecommerce, email marketing, email segmentation

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