Welcome emails give you the second chance to make a good first impression. Here’s how to make them shine for your brand using the principles of JTBD theory
If all your eCommerce emails made up their own Justice League, welcome emails would be Batman.
These emails have the highest open rate for marketing emails: according to Klaviyo 2020 eCommerce benchmarks, welcome flows have an average open rate of 44.75% and a click-through rate of 5.72%, aggregated across industries (click on the link to see your industry’s specific benchmarks).
Welcome emails are automated emails that let you build an intimate relationship with the subscriber right from the start, and assure them that their decision to trust you with their email was the right one.
That’s why you need to pay specific attention to your welcome flow.
Screw the pooch, and all subsequent emails will be banished to the Promotions tab, or worse, land up in spam.
In this post, I am going to apply the principles of Jobs-to-be-done theory to help you create standout welcome emails.[Read more…] about The Quick Guide To Standout DTC Welcome Emails Using Jobs-to-be-Done