We are living in historic times. People power has overthrown a 30 year old repressive government in the Arab world’s most populous country.The events that unfolded in Tahrir Square in Cairo over 18 days, starting Jan 25, could be this decade’s equivalent of the fall of Berlin Wall.
As Egypt settles down and starts to limp back to normalcy there is going to be plenty of analysis and reporting in the media. However unless you have some kind of personal or professional stake in the situation in Egypt all these pixels and newspaper columns are probably going to be of little interest.
But why pass up the chance to learn something useful from an important event in history?After all, an ancient Chinese treatise on war is recommended reading for many execs and there is no reason a pizzeria or an ad agency can't find anything useful out of Tahrir.
Presenting below, in no particular order, five lessons businesses and entrepreneurs better take to heart if they don’t want to end up like Mubarak(figuratively). [Read more…] about 5 things Mubarak and Egypt can teach marketers