landing pages | Pixels and Clicks

Say codes and encryption and you probably think of invisible ink,James Bond and hackers.

But leave governments and militaries aside. Without encryption, even your bank account and inbox won’t be secure.

Throughout history major world events have been shaped by the deviousness of a cryptographer in designing codes or the ingenuity of a codebreaker in deciphering secret messages.

The neutral US entered the WWI not because of German U boat attacks that drowned hundreds of American citizens or strenuous British diplomacy but because of a single decrypted German message.

And the WWII could have gone on till 1948 and millions more would have died had Polish and British codebreakers failed to crack the Enigma code used by the Nazis.

If the code is the case of the Hound of Baskervilles, think of a codebreaker as Sherlock Holmes. [Read more…] about Steal the secrets of building high converting websites from codebreakers

This is a first in a series of posts about improving conversion rates for different types of content on a typical website. Check out the post about case studies.

The TARDIS is a ship used by Doctor Who, an alien, to travel through time and space. From the outside the TARDIS looks like a phone box, while on the inside it has the square area of a mansion.

What does it have to do with website conversion?

Conversion rate optimization, on the surface is about increasing the click through on call to actions on a site. But dive deeper and the whole subject starts looking like a tapestry with strands of marketing psychology, design, copywriting and other stuff woven in.

Let’s talk about conversion rate optimization for landing pages today. [Read more…] about Why (B2B Landing Page) conversion is like the TARDIS