Have you seen EA Sports’ Walk on Water video? This video was a response to a user YouTube video where a bug in a golf game showed Tiger Woods walking on water, a la Jesus, to take a shot.
This is a perfect example of content marketing in action- tell a story of your product or your brand without boring your audience to death. A number of savvy B2C companies have been using these kind of off beat videos on social sharing sites to establish their unique brand identity.
However, the number of B2B companies adopting the same tactic is abysmally low. And that is sad, considering how engaged people are with video as a medium.
In the past there might have been valid reasons for this video phobia among B2B marketers.But when you have sites like YouTube where millions of people watch millions of hours of video daily you can’t afford to take video out of the equation.