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How Mandela and a poem can help you gain the trust of your website visitors

How Mandela and a poem can help you gain the trust of your website visitors

By Bhaskar Sarma Leave a Comment

webconversion means trust
Nelson Mandela with Francois Pienaar

It’s frustrating, isn’t it?

You have a website up and running. You see traffic but no one clicks on the buy button or fills up the contact form. They land on a page, have a quick look around and then bounce, never to return.

And it’s doubly frustrating when you know you have a good product that is a proven problem solver.

Do you throw up your hands and become bitter, withdrawn and resentful?

No, you don’t. You get inspired by Nelson Mandela.

How to heal a bitterly divided country

In 1994 Mandela became the first black president of a country bitterly divided along racial lines . He knew that South Africa would be torn apart if reconciliation between the privileged white minority and the oppressed black majority didn’t happen.

As he transformed himself from a rebel to a statesman he decided, in the face of all opposition, to throw his weight behind the Springboks, the national rugby team that most blacks saw as the symbol of apartheid.

He promoted the rugby team as a South African team instead of an Afrikaner or a white team and enlisted the help of the captain Francois Pienaar, a big, blonde son of apartheid.

And against all odds, in the 1995 Rugby World Cup organized in South Africa, the Springboks won. The entire country erupted in celebrations and the slow process of reconciliation began.

White South Africans who had reviled Mandela as a terrorist now accepted him as their president and began to trust that he would give them a fair deal. [Read more…] about How Mandela and a poem can help you gain the trust of your website visitors

Filed Under: Copywriting Tagged With: B2B, blogs, casestudies, conversion, Copywriting, webdesign, whitepapers

Steal the secrets of building high converting websites from codebreakers

Steal the secrets of building high converting websites from codebreakers

By Bhaskar Sarma 1 Comment

Say codes and encryption and you probably think of invisible ink,James Bond and hackers.

But leave governments and militaries aside. Without encryption, even your bank account and inbox won’t be secure.

Throughout history major world events have been shaped by the deviousness of a cryptographer in designing codes or the ingenuity of a  codebreaker in deciphering secret messages.

The neutral US entered the WWI not because of German U boat attacks that drowned hundreds of American citizens  or strenuous British diplomacy but because of a single decrypted German message.

And the WWII could have gone on till 1948 and millions more would have died had Polish and British  codebreakers failed to crack  the Enigma code used by the Nazis.

If the code is the case of the Hound of Baskervilles, think of a codebreaker as Sherlock Holmes. [Read more…] about Steal the secrets of building high converting websites from codebreakers

Filed Under: Conversion Tagged With: 80/20, buyer personas, conversion, Copywriting, landing pages, SEO, webdesign

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