• Skip to primary navigation
  • Skip to main content

Pixels and Clicks

eCommerce and DTC Email Marketing

  • Home
  • Blog
  • Services
  • About
  • My Work
  • Contact me

William Zinsser

The Secret Words That Keep Your Prospect Reading!

The Secret Words That Keep Your Prospect Reading!

By Bhaskar Sarma 4 Comments

Secret words in copywritingThe secret of great copy is pretty simple.

If you can connect emotionally with your ideal reader and write a sentence that builds upon the preceding one as effortlessly as water rolling off a duck’s back you have done your job,

For B2B copywriters and content marketers  getting this skill right is even more important. Your copy is meant to persuade people to do something that hopefully ends with a substantial amount of money changing hands.

For this reason I have always believed that studying direct marketing sales letters  is one of the best ways to write great B2B copy.

DM copywriters can’t use anything other than words to convert readers. So they pull out all stops and use everything from a catchy headline that grabs readers by the throat, a lead that sucks them in, body copy that makes them nod their head in agreement and a finely crafted close backed by rock solid guarantees that has them whipping out their credit cards.

[Read more…] about The Secret Words That Keep Your Prospect Reading!

Filed Under: Copywriting Tagged With: B2B, content marketing, Copywriting, William Zinsser

From my Notebook:10 Copywriting Tips from William Zinsser

From my Notebook:10 Copywriting Tips from William Zinsser

By Bhaskar Sarma 9 Comments

editing_your_article

William Zinsser needs no introduction to writers. His book “On Writing Well” is one of the must have additions to your reading list if you aim to write well.

If you are a marketing copywriter, not reading this book would be akin to a medical student not having read a copy of Gray’s Anatomy- you would look like a newbie quack.

In no particular order here are 10 lessons that I took away from a first reading. I am sure that I can easily write 25 more points when I come back and revisit this book later.

[Read more…] about From my Notebook:10 Copywriting Tips from William Zinsser

Filed Under: Copywriting Tagged With: Copywriting, On Writing Well, William Zinsser

Find us on Google+

Privacy Policy - Terms and Conditions