Pixels and Clicks

SaaS growth Marketing

YouTube

Are your B2B videos unwatched? Maybe these tips from YouTube will help

Are your B2B videos unwatched? Maybe these tips from YouTube will help

By Bhaskar Sarma 3 Comments

Video is the new bright, shiny thing in  Views for YouTube B2B videosB2B marketing.

Do a Google search and you will be hit with reports, blog posts and articles about the ubiquity of videos and its impact as a marketing medium.

But when you roll up your sleeves and start getting your hands dirty, you face questions that have no ready answers.

What metrics should you focus on while reviewing analytics?

Should you avoid flashy effects, or can they work sometimes?

What’s the best way to optimize the video for SEO?

[Read more…] about Are your B2B videos unwatched? Maybe these tips from YouTube will help

Video content strategy for B2B companies- zero theory, one real world example

Video content strategy for B2B companies- zero theory, one real world example

By Bhaskar Sarma 1 Comment

video in content marketing

Have you seen EA Sports’ Walk on Water video? This video was a response to a user YouTube video where a bug in a golf game showed Tiger Woods walking on water, a la Jesus, to take a shot.

This is a perfect example of content marketing in action- tell a story of your product or your brand without boring your audience to death. A number of savvy B2C companies have been using these kind of off beat videos on social sharing sites to establish their unique brand identity.

However, the number of B2B companies adopting the same tactic is abysmally low. And that is sad, considering how engaged people are with video as a medium.

In the past there might have been valid reasons for this video phobia among B2B marketers.But when you have sites like YouTube where millions of people watch millions of hours of video daily you can’t afford to take video out of the equation.

[Read more…] about Video content strategy for B2B companies- zero theory, one real world example