Video is the new bright, shiny thing in B2B marketing.
Do a Google search and you will be hit with reports, blog posts and articles about the ubiquity of videos and its impact as a marketing medium.
But when you roll up your sleeves and start getting your hands dirty, you face questions that have no ready answers.
What metrics should you focus on while reviewing analytics?
Should you avoid flashy effects, or can they work sometimes?
What’s the best way to optimize the video for SEO?