Email segmentation can turn ho-hum email lists into money printing machines, letting you tailor your emails according to varying customer characteristics.
If you have followed the advice in the last post around list building, you know that you are just getting started.
Your list will be made up of diffrent types of people who are at different places in their customer lifecycle journey.
Some are just interested. Others are apathetic, and yet others are chomping at the bit and looking to buy from you again.
One message blasted to this disparate group is going to get drowned in the din, because it will mean nothing to nobody.
To harness email’s true power of one on one communication, you need to segment your list into sublists based on user behavior.
I don’t need to be a marketing oracle to tell you that you are not getting enough engagement, traffic, and clicks on your content.
Email CTRs are dipping, traffic to your blog isn’t making your heart sing, and even the numbers of likes and comments on your Instagram are not what they used to be.
You hear gurus and thought leaders tell you about writing MORE blog posts, sending more emails, posting videos everyday.
You nod, but the noise on these channels gives you pause, especially when you see a tweet like this:[Read more…] about How to Get Your Custom Alexa Skill Without Writing a Single Line of Code