How many times have you given up on downloading a piece of useful looking content only because it was locked behind a registration form?
I had the same feeling today but figured investigating this topic should be fun, considering everyone had an opinion on it.
This particular form had everything, from reasonable and essential stuff like name and email address to more intimate info like home address and phone number.
As I stared at that form with several required fields the only thing going through my head was this:
“Dude, you will make for a very crappy first date when you ask all these things right after introductions.”
So I did what I usually do when I see content ( say, the schematics of the Death Star) that will help me with my job (Rebel Alliance pilot)…
…but gated behind a form
[Read more…] about The Zen of gating B2B content: How, What and When