SaaS

18+ Tips & Hacks To Transform Disinterested Prospects To Repeat Customers Using High Converting Webinars

If you are a startup with a complex product, one of the best ways to acquire, onboard and retain customers is through webinars.

You can sell to 5 people or to 1000 people using the same content at the same time. You can interact with your audience in real time, answer questions and show people the benefits of your product.

This is the reason why well run webinars regularly see conversion rates in the high double digits: see this case study where two webinars and a list under 100 people generated $17k in sales. [Read more…] about 18+ Tips & Hacks To Transform Disinterested Prospects To Repeat Customers Using High Converting Webinars

Can you ace this SaaS growth metrics quiz?

By Bhaskar Sarma Leave a Comment

CAC…LTV…MRR…Negative churn…Burn Rate…COGS…CCA…

If there is one thing many SaaS folks struggle with it’s the metrics.

Unlike S.I units in hard sciences, there are new metrics invented all the time, with varying definitions.

Many of these metrics sound important but they are actually vanity metrics, like likes or shares.

They are good for the ego but they tell you absolutely nothing about the health of your SaaS startup.

To find out how well you know the critical SaaS metrics so that you can measure them and adjust your growth plan take this quiz.

It’s a tough one, unlike those “Which Harry Potter character are you?” quizzes.

But you will get to know whether you are the Yoda, John McClane, Frodo or Nemo of SaaS growth metrics.

It’ll be fun, I promise.

This quiz has a number of unfamiliar metrics. If you want to know more about them, or why a particular option was correct, download the key. It has case studies of how companies like Hubspot measure critical growth metrics, formulas for calculating many metrics, and links to authoritative resources on SaaS

[qzzr quiz=”133426″ width=”100%” height=”auto” redirect=”true” offset=”0″]

So you want to onboard enterprise SaaS users without losing your sanity? Do this

By Bhaskar Sarma 1 Comment

If you are a SaaS company already selling to individual customers and SMBs how different would it be if you had to sell to enterprises?

Will you be able to fit into the enterprise IT stack, deliver the same results that you have demonstrated for your smaller users with the same basic featureset?

Or is it a fool’s errand?

Let’s find out.

To understand how different small businesses are from enterprises think about a NASCAR and an F1 race.

According to Top Gear,

F1 cars are made in labs by white coated mad scientists. NASCARs are knocked up in medieval foundries by men with mallets…NASCAR has hammers and spanners, an F1 driver can tune his car on the go…When an F1 driver brakes…his body is tormented by a force of 5g. Brake discs are made by firing carbon atoms at a cobweb of rayon…Over in NASCAR they make do with slabs of cast iron….if NASCAR is the Big Bang F1 is particle physics.

At its most fundamental level selling a SaaS product is the same whether to an individual or to an enterprise. You have to identify your ideal customer, demonstrate that you product has value, remove risk, and make it easy to use.

But when you get down to brass tacks the differences are akin to a NASCAR vs.F1 race.

Here’s what I see the difference is between them (H/t to Steli Efti for his insightful Quora answer) [Read more…] about So you want to onboard enterprise SaaS users without losing your sanity? Do this