email marketing

5 Advanced Klaviyo Custom Reports Tips To Supercharge Your Email Marketing

Klaviyo’s Custom Reports is a robust reporting tool that can help marketers and business owners improve revenues and profits. Here are five powerful tips to take your eCom email reporting to the next level

If you are already on this blog post, you know what Klaviyo Custom Reports are and have probably used some of these reports in your analysis.

These reports can be used to answer questions like:

Where are drop-offs occurring in your message funnel?
How much revenue are your messages generating?
What messages have deliverability issues?
Which products are your customers purchasing?
What’s your revenue growth over time?
and more

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How To Avoid Costly Mistakes With This E-commerce Email Marketing Audit

By Bhaskar Sarma Leave a Comment

This comprehensive email audit will help you sidestep glaring issues and avoid setup glitches that can cost your e-commerce brand 1000s of dollars in lost sales

E-commerce email marketing is simple: send the right message to the right person at the right time so that they are primed to buy from you.

But the execution can be fiendishly complex, and from basic setup mistakes to advanced issues like glitchy segmentation, the road to predictable e-commerce email revenue growth can be torturous.

So to make my life (and yours) easier, I have a 56-point audit checklist that I use to audit every email account I work on.

It incorporates best practices from across the eCommerce industry and helps you set up your e-commerce email for steady and sustainable growth.

The audit broadly focuses on three aspects:

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The Most Important Email Marketing Metric (That You’re Not Measuring)

By Bhaskar Sarma Leave a Comment

Imagine you are the marketing director of a DTC brand, and your email metrics are not looking good.

Open rates and click-through rates are low, spam complaint rates have shot up, and revenue and revenue per recipient numbers are down.

What should you do?

You could ramp up campaigns and optimize flows, do a bunch of A/B testing, or even expand your list size (maybe through a giveaway).

Or, you could focus on deliverability (and email delivery), and focus on the most critical email metric you might not be measuring: inbox placement rate.

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3 Essential (And 10 Bonus) Automated Email Flows That Practically Gives Your Ecommerce Store Free Money

By Bhaskar Sarma Leave a Comment

Find out how to set up automated email flows that will transform email into an indefatigable salesforce and make customers fall in love with your brand

If you have followed along my email series, you will already have a properly segmented and healthy email list.

But it’s just like a well maintained, fully fueled car.

You won’t get anywhere until you start the engine and drive out.

For email marketing, triggering automatic emails, also known as flows, is when you floor the pedal. and fly down the road.

To understand the massive boost well-designed flows have on your bottom line, see how average revenue per recipient compares between campaigns (manually sent emails) and flows across multiple industries.

revenue per recipient comparison between campaigns and flows- Klaviyo 2020 benchmarks

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How To Make Email Segmentation Simple And Quick For Your Ecommerce Store

By Bhaskar Sarma

Email segmentation can turn ho-hum email lists into money printing machines, letting you tailor your emails according to varying customer characteristics.

“How many emails should I send my list, now that I know how to build one?”

If you were to ask me that question, I would reply: “At least 10, and if you have a big list, 25-30.”

Shocked? Think I am talking trash?

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So you want to onboard enterprise SaaS users without losing your sanity? Do this

By Bhaskar Sarma 1 Comment

If you are a SaaS company already selling to individual customers and SMBs how different would it be if you had to sell to enterprises?

Will you be able to fit into the enterprise IT stack, deliver the same results that you have demonstrated for your smaller users with the same basic featureset?

Or is it a fool’s errand?

Let’s find out.

To understand how different small businesses are from enterprises think about a NASCAR and an F1 race.

According to Top Gear,

F1 cars are made in labs by white coated mad scientists. NASCARs are knocked up in medieval foundries by men with mallets…NASCAR has hammers and spanners, an F1 driver can tune his car on the go…When an F1 driver brakes…his body is tormented by a force of 5g. Brake discs are made by firing carbon atoms at a cobweb of rayon…Over in NASCAR they make do with slabs of cast iron….if NASCAR is the Big Bang F1 is particle physics.

At its most fundamental level selling a SaaS product is the same whether to an individual or to an enterprise. You have to identify your ideal customer, demonstrate that you product has value, remove risk, and make it easy to use.

But when you get down to brass tacks the differences are akin to a NASCAR vs.F1 race.

Here’s what I see the difference is between them (H/t to Steli Efti for his insightful Quora answer) [Read more…] about So you want to onboard enterprise SaaS users without losing your sanity? Do this