email marketing

How Email Marketing Can Create A Frictionless B2B eCommerce Buying Experience

From product discovery to contract negotiations, check out how email marketing can help navigate your prospects through the complex B2B procurement process, convert them into buyers and retain them as loyal customers

If you are a B2B manufacturer, marketplace, or merchant, eCommerce isn’t a newfangled trend you need to think about.

It’s already here, and according to one estimate by Vantage, the market is growing at 18.3% CAGR from $6.92Tn in 2021 to $18.97T by 2028.

User behaviour has also drastically moved in favour of online purchasing, mostly because the buying cohort has gotten younger.

This makes stats like 70% of B2B buyers willing to spend $500,000 on a single eCommerce transaction a massive loss of opportunity if you are not investing enough in eCommerce.

That said, you can’t just spin up a Shopify site and call it quits: unlike B2C, B2B needs plenty of existing and legacy systems to talk to each other in order to deliver the appropriate user experience.

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5 Advanced Klaviyo Custom Reports Tips To Supercharge Your Email Marketing

By Bhaskar Sarma Leave a Comment

Klaviyo’s Custom Reports is a robust reporting tool that can help marketers and business owners improve revenues and profits. Here are five powerful tips to take your eCom email reporting to the next level

If you are already on this blog post, you know what Klaviyo Custom Reports are and have probably used some of these reports in your analysis.

These reports can be used to answer questions like:

Where are drop-offs occurring in your message funnel?
How much revenue are your messages generating?
What messages have deliverability issues?
Which products are your customers purchasing?
What’s your revenue growth over time?
and more

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How To Avoid Costly Mistakes With This E-commerce Email Marketing Audit

By Bhaskar Sarma Leave a Comment

This comprehensive email audit will help you sidestep glaring issues and avoid setup glitches that can cost your e-commerce brand 1000s of dollars in lost sales

E-commerce email marketing is simple: send the right message to the right person at the right time so that they are primed to buy from you.

But the execution can be fiendishly complex, and from basic setup mistakes to advanced issues like glitchy segmentation, the road to predictable e-commerce email revenue growth can be torturous.

So to make my life (and yours) easier, I have a 56-point audit checklist that I use to audit every email account I work on.

It incorporates best practices from across the eCommerce industry and helps you set up your e-commerce email for steady and sustainable growth.

The audit broadly focuses on three aspects:

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The Most Important Email Marketing Metric (That You’re Not Measuring)

By Bhaskar Sarma Leave a Comment

Imagine you are the marketing director of a DTC brand, and your email metrics are not looking good.

Open rates and click-through rates are low, spam complaint rates have shot up, and revenue and revenue per recipient numbers are down.

What should you do?

You could ramp up campaigns and optimize flows, do a bunch of A/B testing, or even expand your list size (maybe through a giveaway).

Or, you could focus on deliverability (and email delivery), and focus on the most critical email metric you might not be measuring: inbox placement rate.

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3 Essential (And 10 Bonus) Automated Email Flows That Practically Gives Your Ecommerce Store Free Money

By Bhaskar Sarma Leave a Comment

Find out how to set up automated email flows that will transform email into an indefatigable salesforce and make customers fall in love with your brand

If you have followed along my email series, you will already have a properly segmented and healthy email list.

But it’s just like a well maintained, fully fueled car.

You won’t get anywhere until you start the engine and drive out.

For email marketing, triggering automatic emails, also known as flows, is when you floor the pedal. and fly down the road.

To understand the massive boost well-designed flows have on your bottom line, see how average revenue per recipient compares between campaigns (manually sent emails) and flows across multiple industries.

revenue per recipient comparison between campaigns and flows- Klaviyo 2020 benchmarks

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How To Make Email Segmentation Simple And Quick For Your Ecommerce Store

By Bhaskar Sarma

Email segmentation can turn ho-hum email lists into money printing machines, letting you tailor your emails according to varying customer characteristics.

“How many emails should I send my list, now that I know how to build one?”

If you were to ask me that question, I would reply: “At least 10, and if you have a big list, 25-30.”

Shocked? Think I am talking trash?

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