No, it’s not the “there is no ROI from content marketing” myth.
I am going to debunk that in the first sub-heading.
I am talking about the “we don’t need to do content marketing because our customers don’t read blogs/research online” myth.
It’s 2012. Are you really going with that excuse in B2B marketing and expect to survive?
To be clear, I am not arguing for or against specific types of content. I am no blogging wingnut and if your market is more responsive to video I will be the first person to urge you to get on that bus.
But you have to realize that you are bringing a knife to a gun fight if your competition is killing it with their blog…