[Updated on 22nd Aug 2014]
Corporate blogs are powerful weapons in the marketing arsenal. There is one caveat, however.
You need to do them correctly.
Mess up your blogging and you would be wanting to rewind and get back to the days when all communications with outside were routed through the PR department . A website with a sucky corporate blog is worse than a website with no blog.
So what are the pre-requisites for a corporate blog?
Corporate blogging 101
The basic aim of a blog is to connect, mainly using text, with your core audience at a different level than the rest of the website content. You get to write in a lighter, more informal tone. You get to make jokes. You get to introspect, to muse and to predict how things are going to change.
In short, a corporate blog transforms your company from a faceless, remote and monolithic enterprise to a bunch of people with emotions and feelings.
So when you are setting up a corporate blog you need to make sure that certain rules about conventional marketing copy are ditched. To make your job easier here is a checklist of some best practices concerning corporate blogging [Read more…] about 5 corporate blogs that are not doing it right