William Zinsser needs no introduction to writers. His book “On Writing Well” is one of the must have additions to your reading list if you aim to write well.
If you are a marketing copywriter, not reading this book would be akin to a medical student not having read a copy of Gray’s Anatomy- you would look like a newbie quack.
In no particular order here are 10 lessons that I took away from a first reading. I am sure that I can easily write 25 more points when I come back and revisit this book later.