DTC and eCom brands are going to have to pivot from paid social heavy customer acquisition strategy and focus on email. Some ideas and playbooks on building a high quality and engaged email list
2020 has seen eCommerce as a sector grow at a blistering pace, recording 10 years worth of growth in a single quarter.
If you are a small or a medium-sized eCom/DTC brand relying on the paid social playbook to acquire customers and grow sales, 2021 isn’t going to be pretty.
Here’s why:
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