Ecommerce/DTC

The Quick Guide To Standout DTC Welcome Emails Using Jobs-to-be-Done

By Bhaskar Sarma

Welcome emails give you the second chance to make a good first impression. Here’s how to make them shine for your brand using the principles of JTBD theory

If all your eCommerce emails made up their own Justice League, welcome emails would be Batman.

These emails have the highest open rate for marketing emails: according to Klaviyo 2020 eCommerce benchmarks, welcome flows have an average open rate of 44.75% and a click-through rate of 5.72%, aggregated across industries (click on the link to see your industry’s specific benchmarks).

Welcome emails are automated emails that let you build an intimate relationship with the subscriber right from the start, and assure them that their decision to trust you with their email was the right one.

That’s why you need to pay specific attention to your welcome flow.

Screw the pooch, and all subsequent emails will be banished to the Promotions tab, or worse, land up in spam.

In this post, I am going to apply the principles of Jobs-to-be-done theory to help you create standout welcome emails.

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3 Essential (And 10 Bonus) Automated Email Flows That Practically Gives Your Ecommerce Store Free Money

By Bhaskar Sarma Leave a Comment

Find out how to set up automated email flows that will transform email into an indefatigable salesforce and make customers fall in love with your brand

If you have followed along my email series, you will already have a properly segmented and healthy email list.

But it’s just like a well maintained, fully fueled car.

You won’t get anywhere until you start the engine and drive out.

For email marketing, triggering automatic emails, also known as flows, is when you floor the pedal. and fly down the road.

To understand the massive boost well-designed flows have on your bottom line, see how average revenue per recipient compares between campaigns (manually sent emails) and flows across multiple industries.

revenue per recipient comparison between campaigns and flows- Klaviyo 2020 benchmarks

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How To Make Email Segmentation Simple And Quick For Your Ecommerce Store

By Bhaskar Sarma

Email segmentation can turn ho-hum email lists into money printing machines, letting you tailor your emails according to varying customer characteristics.

“How many emails should I send my list, now that I know how to build one?”

If you were to ask me that question, I would reply: “At least 10, and if you have a big list, 25-30.”

Shocked? Think I am talking trash?

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Ecommerce/DTC

DTC and eCom brands are going to have to pivot from paid social heavy customer acquisition strategy and focus on email. Some ideas and playbooks on building a high quality and engaged email list