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Bent out of shape because of low B2B website conversion rates? A fix is in

Bent out of shape because of low B2B website conversion rates? A fix is in

By Bhaskar Sarma 9 Comments

broken navigation on B2B websiteEver met a guy who said, “Man, I love sitting in the middle of a traffic jam. It’s just so…relaxing” ?

If yes, he would also say, “I love spending 30 minutes on a B2B website to get product information. Those sites that give me the same info in 3 minutes are stupid.”

Traffic snarls cost the global economy hundreds of billions of dollars every year in wasted fuel and lost time.

Poorly designed websites similarly  are huge revenue sucks (a faulty button on the website of an online retailer cost them $300 million per year in lost sales).

But if everything goes according to plan, there are chances that the traffic problem can be solved.

Software that can create real time traffic flow maps using data from GPS sensors and accelerometers embedded in most smartphones is now being deployed in some cities to keep traffic moving constantly and even solve the problem of neglected potholes. It’s a fascinating example of Big Data and crowdsourcing in action.

But what of the problem of navigating through poorly designed sites that are failing to convert prospects to clients?

Contrary to what you might think, it’s not limited to getting a snazzy new logo or a better tagline.

[Read more…] about Bent out of shape because of low B2B website conversion rates? A fix is in

Filed Under: Conversion Tagged With: Google Analytics, LinkedIn, marketing analytics, social CRM, Twitter

Customer service and social media-the Vodafone way

Customer service and social media-the Vodafone way

By Bhaskar Sarma 4 Comments

The phone buzzed violently. Yet another SMS, and probably sent by my carrier hawking some useless “value added” service. I was right; the message was from Vodafone and it read

Wear seat belts while driving.

Perfectly fine advice, except it was unsolicited. I have enough people in my life giving me free advice of this sort and I didn’t want to pay my carrier for it-in my long experience with mobile carriers nothing comes for free. But this message was one time and maybe there was a goof up. Still I was a bit apprehensive and thought out loud on Twitter

Vodafone and Twitter

Surprisingly I got a prompt response

Vodafone and Twitter

[Read more…] about Customer service and social media-the Vodafone way

Filed Under: B2B Social Media Tagged With: Customer service, social media, Twitter, Vodafone

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