Ever met a guy who said, “Man, I love sitting in the middle of a traffic jam. It’s just so…relaxing” ?
If yes, he would also say, “I love spending 30 minutes on a B2B website to get product information. Those sites that give me the same info in 3 minutes are stupid.”
Traffic snarls cost the global economy hundreds of billions of dollars every year in wasted fuel and lost time.
Poorly designed websites similarly are huge revenue sucks (a faulty button on the website of an online retailer cost them $300 million per year in lost sales).
But if everything goes according to plan, there are chances that the traffic problem can be solved.
Software that can create real time traffic flow maps using data from GPS sensors and accelerometers embedded in most smartphones is now being deployed in some cities to keep traffic moving constantly and even solve the problem of neglected potholes. It’s a fascinating example of Big Data and crowdsourcing in action.
But what of the problem of navigating through poorly designed sites that are failing to convert prospects to clients?
Contrary to what you might think, it’s not limited to getting a snazzy new logo or a better tagline.
[Read more…] about Bent out of shape because of low B2B website conversion rates? A fix is in
