SEO

Steal the secrets of building high converting websites from codebreakers

By Bhaskar Sarma 1 Comment

Say codes and encryption and you probably think of invisible ink,James Bond and hackers.

But leave governments and militaries aside. Without encryption, even your bank account and inbox won’t be secure.

Throughout history major world events have been shaped by the deviousness of a cryptographer in designing codes or the ingenuity of a codebreaker in deciphering secret messages.

The neutral US entered the WWI not because of German U boat attacks that drowned hundreds of American citizens or strenuous British diplomacy but because of a single decrypted German message.

And the WWII could have gone on till 1948 and millions more would have died had Polish and British codebreakers failed to crack the Enigma code used by the Nazis.

If the code is the case of the Hound of Baskervilles, think of a codebreaker as Sherlock Holmes. [Read more…] about Steal the secrets of building high converting websites from codebreakers

How Tom Clancy can help B2B marketers work with Google Hummingbird

By Bhaskar Sarma Leave a Comment

Tom Clancy died last month ,and like any other fan of techno political military thriller novels I was heartbroken.

The man practically invented the sub-genre.

But that’s not why I am invoking Clancy.

My reasons are a little less literary.

Clancy: the consummate connector of dots

Anyone who has read Clancy will be struck by how detailed his descriptions were especially when it came to weapon systems.

When the “The Hunt for Red October” was published in 1984 authorities were spooked when they found out that Clancy was bang on when he wrote that Soviet submarines spent only 15 percent of their time out at sea. Other classified information that was scarily accurate included the number of SS-N-20 Seahawk missiles a Soviet sub carried.

Are your B2B videos unwatched? Maybe these tips from YouTube will help

By Bhaskar Sarma 3 Comments

Video is the new bright, shiny thing in B2B marketing.

Do a Google search and you will be hit with reports, blog posts and articles about the ubiquity of videos and its impact as a marketing medium.

But when you roll up your sleeves and start getting your hands dirty, you face questions that have no ready answers.

What metrics should you focus on while reviewing analytics?

Should you avoid flashy effects, or can they work sometimes?

What’s the best way to optimize the video for SEO?